This is a really interesting post from a new friend I made over the weekend. The value of listening is something I’ve come to recognise increasingly in a church context, and it is really encouraging to see the same values playing out positively in a completely different sphere of society.

Silent Marketing

Introduction

You can change the world by thinking of others before you think of yourself.

I’m sure you’re familiar with traditional sales and marketing.  They’re based on the premise of the ‘gift of the gab,’ coercion, interruption, shouting, and broadcasting.  There’s lack of trust.  This is, in my opinion, passé.  Silent marketing (listening) is the wave of the future.

How did we get to the mistrust?

In the business world, sales and marketing is justifiably perceived by many as sleazy.  As a result, by the time a prospect gets to your website or starts to interact with you they’re already very weary and sceptical.  Well, can you blame them?  It’s no wonder that prospects believe no one.  They’ve experienced being conned, yelled at, interrupted, bullied, tricked, deceived, manipulated, and sold many times.  And they’re tired.

What is (and why) Silent Marketing?

Silence is golden.  Saying nothing is preferable when you’re…

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